UX · RESPONSIVE · ACCESSIBILITY · PERFORMANCE · CONVERSION · SEARCH

Pressure-test a website like a product, not a brochure.

This QA lab is a practical checklist for serious marketing sites, portals and web applications. A polished design is not enough if mobile behavior, accessibility, forms, analytics, speed, search and conversion paths fail underneath it.

Run the QA pass ↗Web & WordPress

RESPONSIVE QA

Desktop

Use space intentionally, avoid excessive line length, preserve hierarchy and ensure high-density layouts remain readable.

Tablet

Check grid collapse, navigation behavior, touch targets, sticky elements and horizontal overflow.

Mobile

Prioritize the next action, readable type, accessible controls, compact menus and fast-loading media.

ACCESSIBILITY QA

Keyboard

Interactive controls should be reachable and operable without a mouse.

Focus

Users need visible focus states and predictable navigation order.

Contrast

Text and controls must remain readable across backgrounds and states.

Meaning

Labels, alt text, headings and errors should communicate purpose clearly.

PERFORMANCE QA

Images & media

Use appropriately sized assets, responsive images, lazy loading where useful and avoid massive decorative media above the fold.

JavaScript

Do not ship large frameworks or motion libraries just to create effects CSS can handle more cheaply.

Fonts

Limit families/weights, preload critical assets deliberately and avoid blocking page rendering unnecessarily.

Caching

Public content, static assets and repeatable responses should use sensible cache behavior and invalidation.

Third-party scripts

Analytics, chat, ads and widgets should justify their cost on page performance.

Critical path

The first meaningful view and primary action should not wait on non-essential functionality.

CONVERSION QA

Message clarity

Can a qualified visitor understand what you build and for whom within seconds?

Proof

Do claims link to real products, screenshots, methodology, technical depth or case studies?

Next action

Does every important page offer a logical next step—learn, inspect, diagnose, plan or contact?

Trust

Are limitations, location, security posture and case-study status communicated honestly?

Friction

Are forms asking only for information needed at that stage?

Follow-through

Do successful submissions, downloads and actions provide clear confirmation and next steps?

FORM & WORKFLOW QA

Submission integrity

Confirm actual server delivery, visible success/error states, spam handling and the correct destination—not just that the button animates.

Validation

Errors should explain what needs fixing, preserve entered data and focus attention on the failed field.

Analytics

Track meaningful events such as qualified project starts and successful enquiries, not vanity clicks everywhere.

Privacy

Collect only the information needed and explain how submissions are used.

SEARCH / GEO QA

Crawl

Robots, sitemap, status codes and internal links.

Index

Canonical, noindex, duplication and page usefulness.

Understand

Semantic headings, entity clarity, structured answers and schema where appropriate.

Believe

Evidence, sources, real media, case studies and consistent claims.

Open Search & GEO Lab

ANALYTICS QA

Acquisition

Know where qualified visitors are coming from, not just total traffic.

Engagement

Track whether users inspect work, use Labs, start the planner and reach meaningful sections.

Conversion

Measure successful project starts and enquiries with duplicate tracking avoided.

Want this QA standard applied to your website or web app?

Astackra can redesign, rebuild or audit the experience from product UX through WordPress, performance, forms, search and analytics.

Explore Web & WordPress ↗Start Project Planner