Checks 35+ signals across SEO, generative-engine visibility (ChatGPT, Perplexity, Google AI Overviews), answer engines, speed, security and conversion — then an AI engineer's read on what to fix first. Free, no sign-up.
- Fetching the page like a search engine
- Reading structure, schema and robots rules
- Checking AI-crawler access and speed
- Finding automation opportunities
- Writing your report
New · Competitor benchmark
How do you compare with your competitor?
Put your website side by side with a competitor’s. Both are X-Rayed live and compared across SEO, GEO, AEO, speed and conversion — so you see exactly where they are beating you.
Frequently asked questions
What does the Website X-Ray check?
More than 35 signals in five groups: search engine optimisation (SEO), generative engine optimisation for AI assistants (GEO), answer engine optimisation for featured answers and voice (AEO), speed, security and technical health, and conversion — including whether visitors can get an instant answer or book a call.
What is GEO and why does it matter?
Generative Engine Optimisation makes your business easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews to understand, trust and cite. It depends on clear structured data, AI crawler access, a machine-readable llms.txt guide and quotable, well-structured content.
What is AEO?
Answer Engine Optimisation structures your content so search engines and voice assistants can lift a direct answer from it — question-led headings, concise answers, lists and FAQ markup.
Does the X-Ray change anything on my website?
No. It reads the public page you enter plus robots.txt, llms.txt and your sitemap, exactly as a search engine would. Nothing is changed and no login is needed.
How is the score calculated?
Each check is weighted by its business impact and marked pass, improve or fix. Category scores are combined into an overall score out of 100. The AI review then explains which fixes matter most for your specific business.
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