RAG is a technique where a system first searches your own documents for the passages relevant to a question, then gives those passages to a language model as context so it answers from them. It is the standard way to make an AI assistant answer from company knowledge, with citations, instead of from whatever it memorised in training.
A RAG system has three moving parts: an ingestion step that splits documents into passages and indexes them, a retrieval step that finds the closest passages to the question, and a generation step that answers using only those passages. The quality of the answer is usually decided by retrieval, not by which model you chose. Most disappointing RAG projects are retrieval problems wearing a model costume.
Where it fits in a build
RAG is the right pattern whenever the correct answer already exists somewhere in your files and the problem is that nobody can find it: policy manuals, contracts, product documentation, historic tenders, support history. It is the wrong pattern when the answer has to be calculated from live data — that is a database query, and a model should be asked to write it, not to guess it.
Common mistakes
Splitting documents into fixed-size chunks that cut sentences and tables in half, then blaming the model for the answers.
Skipping citations. Without a link back to the source passage, nobody can check the answer, so nobody trusts the system.
Indexing everything, including drafts and superseded policies, so the assistant confidently quotes a document that was replaced two years ago.
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