What is GEO (generative engine optimisation)?

In practice

Generative systems reward being the clearest source rather than the most optimised page. That means specific, checkable statements instead of marketing adjectives, structured data that says plainly what the organisation is and does, consistent details across the web, and content that stands on its own when a single paragraph is lifted out of context — because that is how it will be used.

Where it fits in a build

It matters most in considered purchases where buyers now ask an assistant before they search, which includes most business software and professional services. It is not a replacement for SEO; the same pages usually serve both.

Common mistakes

• Writing pages that only make sense as a whole, so no single passage is quotable.
• Inconsistent company details across the site, directories and profiles, which makes the entity ambiguous.
• Claims with no source, which careful systems decline to repeat.

Related terms

• Answer engine optimisation (AEO)
• Structured data
• llms.txt

Working on something that involves this?

ASTACKRA designs and builds AI systems, automation and custom software for businesses that need technology shaped around their own workflow. If this term turned up in a proposal and you want a straight answer about whether it applies to your situation, ask us — no obligation, and we will tell you if the answer is no.