Storefront build and theme engineering
Shopify and custom builds, designed for speed on a mid-range phone on a mediocre connection rather than on a designer's laptop.
Shopify & ecommerce · Birmingham
Shopify and ecommerce for Birmingham retailers
Storefronts that load fast, convert, and connect to the operations behind them — inventory, fulfilment, finance and support — so growth does not turn into a spreadsheet problem.
- 2020Founded
- Monday to FridayWe work your week
- Written scopeBefore anything is built
- You own itCode, data, infrastructure
Why Birmingham
Birmingham businesses do not have a technology problem. They have a process problem.
Birmingham ecommerce skews toward trade and B2B: large catalogues, account pricing, specification-led buying and repeat ordering. That needs a storefront built around finding the right part quickly and reordering without friction, which is a different problem from a consumer brand chasing a first purchase.
Birmingham's economy is built on manufacturing, construction and the professional services around them, and that shapes the software. Tender and bid operations matter here in a way they do not in a purely digital economy: a large share of revenue arrives through formal procurement, and the cost of a missed submission deadline is measured in six figures. This is the market where our tender work is most directly relevant.
A storefront is the easy half. The half that decides whether the business scales is what happens after the order: stock accuracy, fulfilment, returns, finance reconciliation and support having the context to answer. We build both, and when the storefront is already fine we will tell you the money is better spent behind it.
What we build
Shopify & ecommerce, built to be run by your team.
Conversion work that is measured
Checkout friction, product discovery, trust signals and page performance, changed deliberately and measured against what came before.
Operations integration
Inventory, fulfilment, finance and support connected, so stock figures are true and nobody re-keys an order.
Core Web Vitals as a requirement
Performance treated as a build requirement, measured from real visits rather than a laboratory score on a good day.
Merchandising and catalogue tooling
The admin side your team uses daily, built so they can run the store without raising a ticket.
Search and AI discovery
Technical foundations, structured data and answer-ready content, so the store is findable by search engines and by the assistants people now ask first.
Proof you can open
Systems that exist, not case studies that describe them.
The Kultured Kid
A WooCommerce storefront for culturally focused books, learning products and school-visit services, with responsive shopping and content journeys.
Open it ↗Paint Visualization AI
An upload-to-render visual commerce experience: surface detection, controlled colour and finish selection, comparison and export.
Open it ↗Tender Management OS is a working system for exactly this problem: intake, assignment, document review and a decision flow that can be audited afterwards.
What good looks like
Four tests any supplier should pass.
If you are comparing suppliers in Birmingham, these are worth asking about before the portfolio comes out. They separate a system that will still be working in three years from one that demonstrates well.
- The store is fast on a mid-range phone, not just on fibre.
- Stock shown to customers matches stock in the warehouse.
- An order flows to fulfilment and finance without anyone typing it twice.
- Support can see the order, the delivery and the history in one place.
How an engagement runs
Bounded, staged, and reversible at every point.
- Map
We find the real bottleneck, the owners, the data and the decision the system has to make. Usually three to five days.
- Prove
A fixed-scope sprint on the riskiest part, with a success criterion agreed in writing beforehand and the honest answer at the end — including stop.
- Build
Staged releases, each usable on its own, so the business keeps running while it changes.
- Hand over
Written architecture decisions, a runbook, training, and code your team can read. Support is a separate choice, not an assumption.
What it costs
We publish one fixed price — a fixed-scope AI sprint — and we will not quote a workflow we have not seen. The estimator will give you a phased plan, a timeline band and an indicative size against that price, as a document you can forward to whoever signs.
Working with Birmingham
Time zones, handled rather than hoped
Four hours behind Karachi in winter, five in summer. Comfortable overlap through the UK morning, which is when decisions get made and when we are at our most responsive.
What a build here has to satisfy
Rules that shape the architecture
UK GDPR applies. Construction and public-sector supply chains add their own requirements — pre-qualification questionnaires, insurance evidence, and often a social value component that has to be documented rather than asserted.
Before you call
The questions we get asked first.
Shopify or a custom build?
Shopify for almost everyone, almost always. Custom is justified when the selling model itself is unusual — complex configuration, contract pricing, or an operational workflow no platform supports — and not because a developer prefers it.
Can you fix a slow store rather than rebuilding it?
Frequently, yes, and it is a fraction of the cost. We measure the store from real visits first and tell you honestly whether the problem is the theme, the apps, the images or the architecture.
What about the apps we already pay for?
They get audited. Ecommerce stores commonly carry several apps doing overlapping jobs, each adding script weight to every page, and removing two of them is sometimes the single biggest performance win available.
Can you connect the store to our accounting and stock systems?
Yes, and that is usually where the real saving is. The integration work is less visible than a redesign and considerably more valuable once order volume climbs.
Do you handle ongoing changes?
Yes, under an explicit arrangement. We also build the admin tooling so your own team can handle merchandising, content and promotions without us.
Next step
Tell us what is slowing your business down.
Bring the workflow, the product idea or the growth problem. We will tell you what we would build, what we would not, and what it would take — and if the answer is that you should buy something instead, we will say that.
ASTACKRA · 15/5 Block 3D, Nazimabad No. 3, Karachi · +92 313 8168638 · Serving Birmingham remotely · Working week: Monday to Friday
Other work we do in Birmingham