Design and build
Marketing sites, service architectures and web applications, designed as a system rather than a set of pages.
Web design & development · London
Web design and development for London
Websites that load quickly, read clearly, convert, and get found by search engines and AI answer systems — built on foundations your team can maintain without calling us every time.
- 2020Founded
- Monday to FridayWe work your week
- Written scopeBefore anything is built
- You own itCode, data, infrastructure
Why London
London businesses do not have a technology problem. They have a process problem.
The credibility bar in London is high and the checks are real: procurement teams look at accessibility, data handling and performance before they look at the portfolio. A site here has to survive inspection as well as impress, which is why we publish our own audit results rather than describing our standards.
London is the most competitive buyer of this work anywhere in Europe, which has two consequences. Procurement is sophisticated — expect to be asked about data residency, sub-processors and professional indemnity before anyone looks at your portfolio — and in-house engineering is expensive enough that a bounded external build is often the faster route to a decision. Companies here rarely want a rebuild; they want the gap between four systems closed without disturbing any of them.
A website earns its cost in three ways: it is found, it is believed, and it makes contact easy. Most sites fail the first and second quietly. We build for all three — technical foundations that search engines and answer engines can read, content that answers the questions buyers actually ask, and a path to contact that does not make anyone work for it.
What we build
Web design & development, built to be run by your team.
Performance as a requirement
Core Web Vitals measured from real visits. This site publishes its own figures, including the one that is not good enough yet.
Accessibility to WCAG 2.2 AA
Built in rather than audited afterwards. This site crawls itself weekly and publishes the results with the failures still showing.
SEO, GEO and AEO foundations
Crawlability, structured data, entity clarity and answer-ready content, so the site works for search engines and for the assistants people now ask first.
Content architecture
Services, industries, answers and proof arranged the way buyers actually move, with internal linking that reflects it.
Measurement without surveillance
Cookie-free analytics and real-visit performance data, so you can see what works without a consent banner fight.
Proof you can open
Systems that exist, not case studies that describe them.
Vollor & Herring, PLLC
A professional legal website with practice-area architecture, attorney profiles, editorial content and a conversion-focused enquiry journey.
Open it ↗This website
Everything we claim is demonstrated here: published accessibility audit, live Core Web Vitals, build log, seven languages and working AI tools. Inspect it before you brief us.
Open it ↗We already deliver for UK clients, including the legal practice website at fvollor.com, and we work to UK contract and data protection expectations as a matter of routine.
What good looks like
Four tests any supplier should pass.
If you are comparing suppliers in London, these are worth asking about before the portfolio comes out. They separate a system that will still be working in three years from one that demonstrates well.
- It loads fast on a phone on a weak connection, which is how most people will see it.
- Someone using a keyboard or a screen reader can complete every important task.
- Search engines and AI assistants can state plainly what the business does and who it serves.
- Your own team can publish and edit without a developer.
How an engagement runs
Bounded, staged, and reversible at every point.
- Map
We find the real bottleneck, the owners, the data and the decision the system has to make. Usually three to five days.
- Prove
A fixed-scope sprint on the riskiest part, with a success criterion agreed in writing beforehand and the honest answer at the end — including stop.
- Build
Staged releases, each usable on its own, so the business keeps running while it changes.
- Hand over
Written architecture decisions, a runbook, training, and code your team can read. Support is a separate choice, not an assumption.
What it costs
We publish one fixed price — a fixed-scope AI sprint — and we will not quote a workflow we have not seen. The estimator will give you a phased plan, a timeline band and an indicative size against that price, as a document you can forward to whoever signs.
Working with London
Time zones, handled rather than hoped
London runs four hours behind Karachi in winter and five in summer, so a Karachi afternoon is a London morning. Six hours of overlap every working day, 13:00 to 19:00 Karachi against 09:00 to 14:00 London. Stand-ups land at the start of your day and reviews at the end of ours.
What a build here has to satisfy
Rules that shape the architecture
UK GDPR and the Data Protection Act 2018 apply, and the Information Commissioner's Office expects a documented lawful basis, a data processing agreement with every processor, and a record of where personal data goes. For AI features the question that gets asked first is whether personal data leaves the UK or the EEA when a model is called, so that is designed before anything is built.
Before you call
The questions we get asked first.
WordPress, or something else?
WordPress when the people who will keep it current are not developers, which is most businesses. Something else when the site is really an application. The decision follows who maintains it, not what is fashionable.
How do we know the site will actually be fast?
Because performance is a requirement in the build, measured from real visitors rather than a testing tool, and because you can check ours: astackra.com publishes its own Core Web Vitals, including the metric currently failing.
Will a rebuild lose our search rankings?
Not if the redirects are mapped properly, which is the single most common and most expensive mistake in a rebuild. It is part of the work rather than an afterthought.
Can you make our site work for AI search as well?
Yes — entity clarity, structured data, quotable factual passages and question-led content. It is the same work that makes a site genuinely useful to a human reader, done deliberately.
Do you do the content as well as the design?
We do, and we would rather. A site is only as good as what it says, and design that is poured over weak content produces an attractive page nobody acts on.
Next step
Tell us what is slowing your business down.
Bring the workflow, the product idea or the growth problem. We will tell you what we would build, what we would not, and what it would take — and if the answer is that you should buy something instead, we will say that.
ASTACKRA · 15/5 Block 3D, Nazimabad No. 3, Karachi · +92 313 8168638 · Serving London remotely · Working week: Monday to Friday
Web Design & Development elsewhere
Other work we do in London